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I was very amused this morning to find some flyers had been delivered to myself and a few colleagues in the Communications Office at work, although it seems there may be a bit of an identity crisis!

Daryl Willcox Publishing, who apparently provide “online services for media relations specialists” say “you’ve got the story, we’ve got the contacts” but it seems they haven’t got the contacts…

The flyers were addressed as follows:

  • “Miss Ian Lovell”, Comms Officer – I’m guessing this one is for me, Miss Eleanor Lovell
  • “Mr Eleanor Fern”, Press Officer – for Richard Fern?
  • “Mr Richard Dunn”, Head of Press and Media Relations – for Peter Dunn?
  • “Mr Annie Rowley”, Director of Communications – for Ian Rowley our Director?

For a company that claims to have the contacts – this doesn’t give me great faith in their services. Not only do they get the names wrong but surely they could have figured our genders out?!

Suffice to say the flyer will go straight in the bin (after we’ve all laughed about it and i’ve named and shamed them).

Lesson – get the basics right!